Best Consumer Goods Social Media Campaign

Who doesn't want to showcase their wares on Facebook these days? Here at Febreze, we are old pros who give a fresh take to the platform with sparkling, resonant creative. We target consumers (W 18-45) with relevant work that ties into their seasonal, topical, and overall air care needs. Our goal is to reach interested consumers at a positive frequency and better endear them to Febreze as a brand and top-tier air care product. Plus, we have a lot of fun testing concepts, trying out ideas and topics areas, and always remembering to stay inspired by the zeal and creativity of our nearly 2MM fan base.

Contributors:

Creative Director:	Pat Morgan
Associate Creative Director:	Margaret Russo
Sr. Art Director:	Chris Kowalak
Associate Copy Director:	Marissa Kramer
Designer:	Mitch Beckman
Account Supervisor:	Marge Mikolajewski
Strategy Lead:	Stijn Augustynen
Associate Designer:	Cody McCarthy
Associate Copywriter:	Emily Masi
VP Account Director:	Antoine Geadah

POSSIBLE

Location: United States