A multi-media marketing campaign that helped launch Cathay Pacific’s new Premium Economy Class service, an offering that gives travelers a little more bang for their buck when they upgrade from a traditional economy ticket.
Contributors:
| Executive Creative Director: | Ted Tsandes | 
| Group Creative Director: | Neil Levy | 
| Associate Creative Director/Art Director: | Zane Cooper | 
| Developer: | Chris Gardener | 
| Developer: | Mike Kellogg |