Best Retail Online Newsletter Campaign, Best Of Show Online Newsletter Campaign

L'OREAL PARIS USA RINGS IN A HOT & HEAVY HOLIDAY

L'Oreal Paris USA kicked off the 2014 Holiday season with a mix of Red Hot trend emails for their core customers, and a Heavy Metal metallic trend email for their millennial market.

Through 3 campaigns-segmented by haircolor, haircare and cosmetics - Acxiom elevated brand awareness across all categories including: cosmetics, haircolor, haircare, hair styling and skincare.

With each trend driving to content from the L'Oreal Paris USA library of beauty editorials, videos and tools, consumers were treated to a virtual beauty consultation demonstrated by their team of beauty consultants and introduced to the products used to achieve the look.

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Associate Creative Director:	Nicole Stevens
Art Director:	Piyush Pancal
Senior Copywriter:	Danielle Robertson
Account Manager:	Matt Maclean

ACXIOM CORPORATION

Location: United States