Best Events Email Message

Overview
There’s a festival for Quilting you say? Yes. Yes there is. Why? Because there are over 21.3 million active quilters in the US who spend almost $4 Billion a year on quilt supplies. They’re thirsty for more – more quilting tips, classes, patterns and techniques – and they love to meet and kibitz with other quilters. Pigeon Forge’s annual “A Mountain Quiltfest” in March draws over 1,000 of these quilters every year – and it’s only growing bigger.
Goals
Remind past attendees to sign up for this year’s Quiltfest. Encourage pass-along to friends and family.
Results
We run an annual campaign too, but this basic one-off email was really effective. We sent to all of 1,067 very qualified, targeted quilters who had already been to a Quiltfest event and given us their email. Pass along was huge, shown by a whopping 285.47% open rate. Click thru rate was 38.15%. Most importantly, 98% of Quiltfest classes filled up within 4 days of sending this email.

Contributors:

Exec. Director, Pigeon Forge Tourism:	Leon Downey
Marketing Director, Pigeon Forge Tourism:	Sue Carr
CCO, USDM:	Clifford Ward
Dir. Web Dev, USDM:	Jason Hays

USDM.NET

Location: USA