Social progressives. People that pride themselves on being environmentally conscious and very receptive to new ideas. Goal was to creative a whole new category. To reposition the roof from a passive device, to an active participant in the home.
Contributors:
| MARK SIMON: | CHIEF CREATIVE OFFICER | 
| DAVID GOLDBERG: | CREATIVE DIRECTOR | 
| REGAN BOLDMAN: | CREATIVE DIRECTOR | 
| BETH SOUCIE: | DIGITAL ART DIRECTOR/DEVELOPER | 
| JESSICA BUSH: | |