Best Email Online Campaign

In 2012, GetResponse introduced an enhanced design interface. New Email Creator enabled users without HTML skills to create professional-quality email templates quickly and with minimum effort. To promote it we launched Email Template Contest.

Goal and audience
The goals were to demonstrate Email Creator’s ease of use, promote a brand image of freedom and fun, introduce GetResponse to new audiences, and acquire free-trial signups. The target audience for this campaigns was SMBs, start-ups, online entrepreneurs, marketers – both freelancers and in agencies.

Contest Mechanism
Participants used Email Creator to design and submit their email templates.
We selected 15 finalists and used a Facebook app for public voting to determine an Audience Award winner.
Then three Grand Prize winners were selected by a jury panel of industry experts.

Promotional Assets
- Dedicated landing page
- Facebook Voting App
- Hype on GetResponse blog, Facebook, Twitter
- Social media and blog entries by jury and media partners
- Banner ads on Facebook, Twitter, LinkedIn, BuySellAds
- Email marketing campaign
- Press release

Success Stats
With a very limited budget (prize cost total +FB app cost + display ads total) the contest generated the following results:
- Contest entries: 1,000
- New Facebook fans: 1,500
- New free-trial accounts: 17,000
- FB voting app total visits: 3802
- FB voting app total shares: 1846
- Visits to contest page: 3146
- Email creator page visits in the period: 5018
- Press release total impressions: 42,944
- Press release total pick ups: 150

Contributors:

Bartosz Foltyn:	Art Director
Pawel Kaminski:	Web Designer
Karolina Kurcwald:	Social Media Expert
Daniel Brzezinski:	CMO
Hanna Andrzejewska:	Marketing Specialist

GETRESPONSE

Website: www.getresponse.com

Location: Poland

About the Agency:

GetResponse is a leading email marketing platform featuring advanced email solutions, user-friendly interface and expert support. It is used and appreciated by more than 250,000 small businesses, worldwide. The portfolio of features includes: advanced marketing automation, email creator, autoresponders and trigger emails, landing page creator, list booster, 1000+ free iStockphotos, complete email analytics, social media integration, top deliverability, RSS-to-email, and more - to help you easily create, manage, share, track and integrate multichannel campaigns from one account. GetResponse is a perfect and affordable solution offering big company email technologies to SMBs.