The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Health Care Rich Media Online Ad
Campaign Goals
Promote locations, specialties and health plans to potential new UC Davis Health System primary care patients
Incorporate video and interaction in a fun, easy way
Build a find-a- physician and a find-a-location feature within the ad to provide a convenient means for finding/selecting a primary physician
Incorporate multiple url’s within the ad to launch the user to different landing pages
Contributors:
| Spongecell: | Online Advertising Technology Partner |
| SPM Marketing & Communications: | Advertising Agency |
UC DAVIS HEALTH SYSTEM
Location: USA