If you're not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). It has great in depth articles that are helpful and well written. Use this link to sign up to receive the next issue.
This month the Web Marketing Association is providing a free full conference pass to their New York conference http://www.ad-tech.com/NY to one lucky person. This year the conference will be held at Jacob K. Javits Center November 4-6. This is a great conference and always packed with interesting speakers and outstanding networking opportunities.
To enter send your contact information (name, title, company, address) to adtech@webaward.org. We will pick a winner on the 15th and notify them by email.
Our newest sponor, 24-7PressRelease.com has created a special offer for Interactive Briefing readers. Next time you have a news release you want posted to the Internet, go to www.24-7pressrelease.com, create an account and upload your release. Use the coupon code "webaward2009" to receive a $20 discount off our $89 package.
A special thanks to 24-7 Press Release for doing a great job distributing the Web Marketing Association's releases and for this special offer!
The Chief Marketing Officer (CMO) Council seeks your views on how global marketers are Turning Customer Pain into Competitive Gain. Part of a new strategic research initiative aimed at Giving Customer Voice More Volume, their latest audit seeks to benchmark how well brands listen and respond to customer input, concerns and issues.
Using their quick, multiple-choice questionnaire format, please take 15 minutes of your time to assess your company’s level of commitment to customer experience and your organization’s effectiveness in turning detractors into disciples, and objections into opportunities. Your responses will be kept confidential and we will share aggregated findings with you on completion of the study in January, 2009. Thank you for your time and assistance in this initiative.
The survey is located at http://www.cmocouncil.org/programs/current/customer_voice/survey.asp
If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.
Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)
We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.
Choose the best interactive ads and websites for the ad:tech People's Choice Awards! You have until April 4th to vote and winners will be announced at ad:tech San Francisco.
WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace and the official radio network of the 12th Annual WebAwards is pleased to announce The Web Marketing Awards Special airing April 4, 2008 on WebmasterRadio.FM
On the WebmasterRadio.FM Web Marketing Awards Special, host William Rice from the Web Marketing Association will speak with Josh Webb, Associate Creative Director and Rocky Hunter, Account Supervisor from IQ Interactive, the Atlanta-based interactive firm that won Best of Show Runner Up in the 2007 WebAwards for their outstanding work on the UPS Whiteboard Website. “The whiteboard ad campaign has been used by UPS to successfully each its target audience across many media platforms, says William Rice, President of the Web Marketing Association. “Josh and Rocky will walk us through the concepts and technology that make the UPS Whiteboard Website so innovating and award winning”.
The show will also discuss how Web marketing professionals and Webmasters can win recognition for their own efforts by participating in the 2008 WebAward competition. Websites can be entered into 96 industries, including financial services, medical, small business, travel, advertising, transportation and government The Web Marketing Association’s independent expert judges will visit each site entered and evaluate it based on seven criteria of a successful Website. Sites earning the highest score in their industry will receive the Best of Industry WebAward. Sites not receiving the top award will be eligible to receive Outstanding Website and Standard of Excellence WebAwards.
Web Marketing Awards Radio Special
Bill Rice interviews representatives of Interactive on their winning campaign UPS WhiteBoard In this Web Marketing Awards Radio Special
The deadline for entering the 2008 WebAwards is May 31st and you can learn more and enter at www.webaward.org. WebmasterRadio.FM is the official radio network of The 12th annual WebAwards competition, the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site.
Route 1 to 1: The New eMarketing Essentials seminar from long time Web Marketing Association supporter ExactTarget is heading your way. ExactTarget’s one-day seminar is coming to a town near you and will help you improve your email marketing program. You’ll learn how to:
Engage your prospects
Maximize your marketing ROI
Drive higher sales
Increase return on customer
Build brand loyalty
In other words, Route 1 to 1 is the fast track to email marketing success!
They’ve gathered the industry’s best and brightest to bring you the latest news in digital communications. In addition to informative ExactTarget presentations, top industry experts and analysts will provide one-to-one marketing technology insight, and ExactTarget clients will share real-life examples of B2B and B2C email marketing success.
As a leading provider of on-demand email marketing software, ExactTarget is committed to delivering results. Take a field trip from the office and join us for Route 1 to 1. You’ll walk away with an arsenal of actionable strategies to power your email marketing program down the road to success.
Here are the dates and locations:
April 22 - Atlanta, GA
April 24 - New York City, NY
May 13 - Cincinnati, OH
May 15 - Chicago, IL
May 20 - Toronto, ON
May 22 - Minneapolis, MN
June 10 - Dallas, TX
June 12 - Denver, CO
June 17 - Orange County, CA
June 24 - Seattle, WA
June 26 - San Francisco, CA
July 22 - Miami, FL
July 24 - Boston, MA
ExactTarget is the email provider for the Web Marketing Association. We hope you attend this exciting and beneficial program. For more information, go to the ExactTaget Website.
Join interactive experts and your marketing peers for the B@B Magazine NetMarketing Breakfast Series, a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you'll gain insight into the most effective digital strategies as our panelists share those that have - and have not - worked for them. BtoB's editor, Ellis Booker, will moderate.
Remaining Spring 2008 dates and locations:
Atlanta: April 23
San Francisco: May 8
Chicago: May 20
The Web Marketing Association would like to thank Tim McAtee and Jim Ellis for joining us on the MarketingSherpa teleseminar on Landing Page Design in January. This practical and tip-filled session was very helpful and well attended. If you were unable to join us at the event, you can download the audio file and slides and re-live the event.
This presentation was based on new data from the report,
MarketingSherpa Landing Page Handbook (2008 edition), I have found this guide extremely helpful and full of useful and easy to implement suggestions on improving landing page design. Download your copy today.
The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.
The Web Marketing Association will again be offering sponsorships of specific industries within the WebAward competition for 2008. If your company or organization is interested in participating as an industry sponsor, please contact Bill Rice at the email address wrice at webaward.org to learn more.
Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.
If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.
ad:tech conferences are a sponsor of the Web Marketing Association and we support their conferences and award program as being an outstanding way for Internet professionals to network and keep up to date.
The next conference is ad:tech New York on November 5-8 at the New York Hilton.
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for entries for the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
The Web Marketing Association will be on hand at ad:tech San Francisco, April 25&26 at the Moscone Center in San Francisco to promote the 2007 WebAward Call for Entries.
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.
The Web Marketing Assocaition is a big fan of both the ad:tech conference and the ad:tech Award program. They do a great job of identifying current trends and recognizing best of class advertising.
Bill Rice, President of the Web Marketing Assocaition, will be manning booth 5007 in the exhibit hall. Stop by and say hello between the great sessions.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for enries of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Internet World is the leading event for decision makers responsible for their organisation's digital marketing and Internet presence. It is the UK's largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury's, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
The Web Marketing Association is appearing at OMMA West in Hollywood today to promote the upcoming WebAward Competition. So far the sessions have been outstanding. Arianna Huntington of The Huntington Post talking about the need to be fearless when it comes to developing Web content.
The trade show area is small and intimate. There are some great exhibitors like PRWeb, eMarketer, website Magazine. The people here seem very interested in the WebAwards and several judges and participants have stopped by to say hello.
Tribal Fusion presented a session on social media for B2B marketers thant provided an interesting overview but did not get into much "how to" detail. Still, it provided a very good overview of the subject.
if you're in Southern California, I suggest you stop by the Renaissance Hollywood Hotel and check out this great conferance.
EcomXpo is a virtual trade show that allows to you to see great presentations and exhibitors without having to leave the comforts of your home or office.
The next eComXpo will be held March 20-22, 2007. Registration for this event is completely free of charge! You can register for the event by clicking the link below.
The Web Marketing Association will be exhibiting in the hall to promote the WebAward Competition 2007 Call for Entries. William Rice, Preident of the Web Marketing Association will also be leading a panel at the event.
Here is a funny short movie that gives you an idea what to expect.
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
The Web Marketing Association'sWebAward Competition is pleased to recommend the e-book authored by marketing strategist and online expert David Meerman Scott and presented by WebAward sponsor PRWeb, Keep your PR team one step ahead of the competition and extend the reach of your news, make sure your organization leverages `The New Rules of PR'. (PDF)
The Web Marketing Association will be offering sponsorships of specific industries within the WebAward competition for the first time in 2007. Industry sponsors will receive visibility and links to their Website within the WebAward competition Website with regards to the industry they sponsor.
If your company or organization is interested in participating as an industry sponsor, please contact Web Marketing Association President William Rice at wrice@webaward.org to learn more.
Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.
Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi
Join the Web Marketing Association at THE Event for Interactive Marketing. ad:tech New York blends relevant speakers, topic driven panels and interactive workshops, providing attendees with the tools and techniques needed to compete in today’s digital world. Stop by and visit us at our booth in the exhibit hall. Register now at http://www.ad-tech.com/ny.asp
eComXpo, The Virtual Tradeshow for eCommerce Marketers, is the largest number of eCommerce marketers in one place at one time, ever! And you don’t have to fly to New York to experience it. Stop by and check out the vendors, including the Web Marketing Association.
Enrolling in the eComXpo University gives you full access from October 24 to February 23, 2007 to over 160 on-demand presentations from industry experts. Enjoy and learn from industry heavyweights like: Seth Godin, Shawn Collins, Declan Dunn, Paul Colligan and Chris Pirillo! Go to www.ecomxpo.com for complete information.
The Web Marketing Association is please to name TopRank Online Marketing as a sponsor of the annual WebAward Competition.
TopRank Online Marketing is an industry leading search marketing agency offering integrated search engine optimization, online public relations and blog marketing services. TopRank has been listed as a top ten world-wide SEO firm by topseos.com and Promotion World and is included in Marketing Sherpa's Guide to Search Engine Optimization Firms. TopRank is a member of the Search Engine Marketing Professionals Organization (SEMPO.org), the Search Engine Marketing Council of the Direct Marketing Association (the-DMA.org), and holds a Board of Directors position for the Minnesota Interactive Marketing Association (MIMA.org).
The Web Marketing Association is please to name Misukanis & Odden as a sponsor of the annual WebAward Competition.
Misukanis & Odden is a leading business to business public relations and marketing firm based in Minneapolis, MN. Misukanis & Odden specializes in building brand visibility and increasing sales for companies focused on technology, healthcare, financial and professional services. With proven experience, from positioning to product launches and research to crisis management, Misukanis & Odden can help you build awareness of and generate prospective inquiries for your company.
The Web Marketing Association is please to name the Creative Chocolate Printing Company as a sponsor of the annual WebAward Competition.
The Creative Chocolate Printing Company (www.yourLogoOnChocolate.com) creates personalized chocolate gifts and chocolate party favors for any event, occasion or budget! Chocolography is a newly patented technology that makes it possible to reproduce any picture, image, or message right on the surface of delicious chocolate. We will help you create unique and highly personalized chocolate products, which will astound even the most sophisticated customer.
The Web Marketing Association is pleased to announce our presence at ad:tech San Francisco, the #1 event for interactive marketing. As an exhibitor at ad:tech, we would like to extend our preferred pricing along to you a super-saver discount of 20% off the current conference price.
Register or obtain more information about ad:tech San Francisco at www.ad-tech.com/sf.asp.
To lock in your 20% discount, register with Promotion Code: ATSFEG.
Burst Media has been
named a 2006 sponsor of the Web Marketing Association’s 10th annual WebAward
Competition. The WebAwards is the
standards-defining competition that sets industry benchmarks based on the seven
criteria of a successful Web site.
"We are pleased to have Burst
Media helping us to promote the WebAward
Competition again this year," said William Rice, President of the Web
Marketing Association. "Burst's
network of sites has given us outstanding reach for our advertising
campaigns. Burst Media makes it easy for us to execute and analyze our advertising strategy on
many sites that would normally not be available to us".
"Helping support the online marketing community is an important part of
Burst Media's philosophy," said Jarvis Coffin, President and CEO of the Burst
Media. "As a past WebAward winner, we recognize the value of participating
in a program such as the WebAwards. Winning
a WebAward not only provides valuable feedback from expert judges, but also gives
companies a valuable marketing tool and shows company management that their
Internet investments are on the right track. We are pleased to support the
efforts of the Web Marketing Association and the WebAward program."
Burst Media
is an Internet ad services and online ad sales rep company that delivers more
than 4 billion advertising impressions for over 4,000 websites every month, Burst
reaches approximately 1 in 3 people online and is among the 15 largest online
media properties in terms of unique visitors and reach. By providing thousands
of web publishers with tools and expertise from ad sales to email newsletter
tools and community forums for learning, Burst helps publishers generate
sustainable revenue. Burst also markets AdDesktop, a competitively-priced, ASP
ad management solution that helps web publishers securely target, serve, track
and report the performance of online advertising campaigns. The company,
founded in 1995, is based near Boston, and was recently named the 11th
fastest growing private company in Massachusetts by the Boston Business
Journal.
Perseus Development Corporation, the
global leader in web survey software and Enterprise Feedback Management (EFM)
solutions, has been named a 2006 sponsor of the Web Marketing Association’s 10th
annual WebAward Competition The WebAwards is the standards-defining competition
that sets industry benchmarks based on the seven criteria of a successful Web
site.
"We are pleased to have Perseus helping us to promote the WebAward
Competition again this year," said William Rice, President of the Web
Marketing Association. "We use
Perseus SurveySolutions® to gather feedback from participants and
judges and use this information to make the next year's program even
better. Perseus makes it easy for us to
create, execute and analyze customized surveys that allow us to better
understand the needs of the online marketing community."
"Feedback is critical for an organization to understand the needs of
its key audiences, and the participation in award competitions is a valuable
form of feedback," said Dwight Galler, Vice President of Marketing at
Perseus. "Winning a WebAward not
only provides valuable feedback from expert judges, but also gives companies a
valuable marketing tool and shows company management that their Internet
investments are on the right track. We
are pleased to support the efforts of the Web Marketing Association and the
WebAward program."
Perseus is leading the transition from web survey systems to Enterprise
Feedback Management (EFM) solutions that help organizations better understand
their world. Organizations worldwide rely on Perseus solutions to better
identify and meet employee, customer and partner needs, and increase
profitability by creating loyal relationships.. Perseus products enable
business professionals to quickly and easily obtain, analyze, and manage
sophisticated enterprise feedback using intuitive web-based software. Perseus
SurveySolutions is a recipient of PC Magazine’s Editors' Choice award for
web-survey software, and is used by over 18,000 customers worldwide including
over twenty-percent of the Fortune 100. Perseus is a 2003 and 2004 Inc. 500
company and Deloitte Technology Fast 500 company, and a four-time Deloitte
Technology Fast 50 company. (www.perseus.com).
Global domain name registration and Web business services provider,
Register.com, has been named a 2006 sponsor of the Web Marketing Association’s 10th
annual WebAward Competition. The WebAwards is the standards-defining
competition that sets industry benchmarks based on the seven criteria of a
successful Web site. It recognizes the
individual and team achievements of Web professionals who create and maintain outstanding
corporate Web sites. The 2006 WebAward Call for Entries will begin April 2, 2006 at www.webaward.org.
"Register.com is a leader in providing services and domain
names to Web professionals and small businesses. We are excited that we will be
working with them to promote the WebAward Competition this year," said
William Rice, president of the Web Marketing Association. "The
WebAward.org domain has been with Register.com since the WMA was founded in
1997. Register.com has a stellar reputation for seeking out and providing the
best services to business owners and Web professionals and we are delighted to
work with them."
"In addition to fostering the online interests of small business owners
and assisting them with their Web needs, helping to support the online
marketing community is an important part of Register.com's philosophy," said
Monica Hodges, general manager of Retail at Register.com. "We recognize
the value of participating in a program such as the WebAwards and believe that
the expert feedback participants receive is invaluable. Moreover, winning an
award provides businesses with a valuable marketing tool and demonstrates to company
management that their online investments are on the right track. We are pleased
to support the efforts of the Web Marketing Association and the WebAward
program."
Register.com, Inc. is a leading provider of global domain name
registration and Internet services for businesses and consumers that wish to
have a unique address and branded identity on the Internet. With approximately
three million domain names under management, Register.com has built a brand
based on high-quality domain name management services for small and medium
sized businesses, large corporations, as well as ISPs, telcos and other online
businesses. Register.com’s call center was certified in 2005 by J.D. Power and
Associates for providing “an outstanding customer experience.” The company was
founded in 1994 and is based in New York. To experience the Register.com difference in customer service, call toll-free 1-888-REGISTER or visit the company online at (www.register.com).
NewsUSA has been named a
2006 sponsor of the Web Marketing Association’s 10th annual WebAward
Competition. The WebAwards is the standards-defining competition that sets
industry benchmarks based on the seven criteria of a successful Web site.
"We are pleased to have NewsUSA helping us to promote the WebAward
Competition again this year," said William Rice, President of the Web
Marketing Association. "NewsUSA’s
ability to provide news and features the newspapers, magazines and radio
outlets throughout the country is critical in helping us not only to reach
important reporters and editors, but also search engine placements, which can
increase overall visibility and site traffic".
"Helping support the online marketing community is an important part of NewsUSA's philosophy," said Rick Smith, President and CEO of the NewsUSA. "We recognize the value of participating in a program such as the WebAwards. Winning a WebAward not only provides valuable feedback from expert judges, but also gives companies a valuable marketing tool and shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and the WebAward program."
For more than 18 years, NewsUSA has been successful in
providing national publicity placement for our clients. We have provided media
placements to more than 3,000 clients in a variety of fields – public
relations, communications, nonprofit, government, health care, automotive, and
health and beauty to name a few. Because of our long-standing relationships
with over 16,000 media outlets, we have successfully delivered more than 5
million print and radio placements and billions of dollars of media ad space
nationwide.
Our clients include many Fortune 500 companies and some of the largest associations and public relations agencies in the world, as well as smaller companies and individual entrepreneurs. Visit www.newsusa.com for more information.
“We are pleased to have ExactTarget support the WebAward Competition again this year,” said William Rice, president of the Web Marketing Association. “ExactTarget’s expertise in delivering customized emails to our opt-in lists is critical to helping us get the word out regarding the WebAwards. We will use ExactTarget’s email program to manage and analyze the communications we send to those interested in our award programs.”
“Email is the most powerful marketing tool available. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute,” said Chris Baggott, co-founder and chief marketing officer of ExactTarget. “Winning a WebAward not only provides valuable feedback from expert judges, but it also shows company management that their Internet investments are on the right track. We are pleased to support the efforts of the Web Marketing Association and their WebAward program.”
ExactTarget is the market leader in on-demand email software solutions for permission-based email marketing. More than 4,000 organizations worldwide, including The Home Depot, Scotts and Encyclopaedia Britannica rely on ExactTarget email solutions to strengthen their customer relationships and to control email throughout the enterprise. ExactTarget is a recognized technology leader, ranked highest in business suitability by JupiterResearch in 2004 and 2005 based on the solution's usability, strong feature set and dynamic content tool. ExactTarget solutions meet the needs of all industry verticals and all size organizations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises. Privately owned and headquartered in Indianapolis, USA, the company has more than 30 offices spanning North America, Europe and Australia. To learn more, go to http://www.exacttarget.com.
"Small Army has been a long time supporter of the Web
Marketing Association and the WebAwards," said William Rice, President of
the Web Marketing Association. "They
have been a critical marketing and creative partner that has helped us define
and build the WebAward brand. Whether
it’s marketing strategy and website design or advertising and direct mail,
Small Army offers some of the best talent available in the industry. We are excited to continue this partnership.”
"The WebAwards doesn’t only recognize online marketing innovation but,
more importantly, drives it," said Jeff Freedman, Marketing Principal of
Small Army. “Our partnership with the
WebAwards enables us to stay on top of the latest trends and innovations in
online marketing. It also provides our
agency with the opportunity to help define and raise the standards for the
entire industry.
Small Army is a full-service
marketing and creative services agency based in Boston, MA. Currently ranked the 23rd largest agency in New England by the Boston Business Journal, Small Army provides a diverse set of clients with a unique blend of senior-level strategic, creative and technology talent to produce and implement innovative marketing programs
with measurable ROI. For more information, visit www.smallarmy.net.
eComXpo, the virtual tradeshow for search, affiliate and interactive
marketers, has been named a 2006 sponsor of the Web Marketing
Association’s 10th annual WebAward Competition. The WebAwards is the standards-defining
competition that sets industry benchmarks based on the seven criteria of a
successful Web site.
"We are pleased to have eComXpo helping us to promote the WebAward
Competition this year," said William Rice, President of the Web
Marketing Association. "Trade shows
are an important part of our marketing efforts and we are excited to
participate in an event that is much like our own program – 100% virtual and
online".
"Helping support the online marketing community is an important part of
eComXpo's philosophy," said John Grosshandler, Founder and Event Director of eComXpo.
"Marketing professionals come together at eComXpo to learn how to excel as
professionals. Winning a WebAward not only provides valuable feedback from
expert judges, but also gives companies a valuable marketing tool and shows
company management that their Internet investments are on the right track. We
are pleased to support the efforts of the Web Marketing Association and the
WebAward program."
eComXpo is the first virtual, online trade show and
conference for eCommerce marketers. Its third show is April 4-6, 2006 . Free
Registration and information are available at http://www.ecomxpo.com. Over 175 exhibitors, sponsors, and presenters will be gathering with over 7,000 attendees, completely online.
eComXpo provides all the benefits of a top tradeshow without the cost, travel
or hassle normally associated with traditional events.
