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Congratulations to Valerie Neuschwander of Web Associates, Gail E. Hageman of Sutherland Asbill & Brennan LLP and Kimberly Brookes of Wyndham Hotel Group for being selected to win a copy of Seth Godins book from last month’s Web Marketing Association Interactive Briefing newsletter. In addition, Margaret Lahey of Mailer Mailer responded to our blog posting about a drawing and she was selected to receive a copy as well.
We hope they do as well in the 2008 WebAward competition!
With less than one month to go until the deadline for entering the 12th annual international WebAward competition, we hope to provide a series of hints on how to increase your changes of winning this prestigious Website award. Be sure to check our WMA blog regularly or subscribe to its RSS feed for greater insight into putting your best foot forward and winning a WebAward.
5 Tips to Impress the WebAward Judges
1) Provide a Direct URL to the entry – One mistake agencies that submit multiple entries make is to create a page that shows all of the entries and uses the same URL for all of the entries. It is much better to provide a direct URL for each entry, the judges do not need a landing page to be impressed with your entry, they just want to review the site and multiple sites on the same page increases the chances that they might review the wrong site.
2) Make sure the URL works – The last thing you want is to find out that your entry was not judged because the URL was invalid or the changed before the site was reviewed. If the judges can’t see the site, they can’t score it and it will be disqualified. One thing that causes a URL to fail is nominators that include instructions in the URL like “www.webaward.org - click on the big button”. Instructions belong in the instructions field, not the URL.
3) Be brief and to the point - The Audience and mission statement helps the judges understand the goals of the site before the review. Their advice is to keep the narrative short and sweet. Who is the site’s audience? What are you trying to accomplish with the site – direct sales, branding, information, etc? What are some of the features that might not be apparent? These are what the judges are looking for.
4) List the requirements necessary to view the site – Some sites using the latest technologies require specific versions of products (Shockwave 11.0 or Adobe Flash version 9.0 for example) or the download of plug ins or executable programs to review an entry. They will be more willing to comply if they know what is expected when they review the entry form. Also, let the judges know if your site only works on Internet Explorer because they may be using other browsers.
5) Make sure the password works - If the site is password protected, please make sure the user name and password are active until August 15th. This point mirrors Tip #2 - . If the judges can’t see the site, they can’t score it and it will be disqualified. Passwords that change during the competition can be updated by email
We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.
Here are two articles from the April issue of the Web Marketing Association Interactive Briefing that you might find helpful.
Build Customers Extranets to retain and increase revenue - Customized Customer Sites can and should be a viable component of your best marketing practices arsenal.
Go Online to Reach the “Online At Work” Audience - Reaching the office worker with relevant advertising has always been difficult. The Internet overcomes these challenges and offers advertisers a true opportunity to effectively reach the “online at work” audience. To better understand the “online at work” audience, Burst Media surveyed over 11,500 web users 18 years or older on the online activities they engage in while at work (PDF).
Sign up for the free monthly newsletter.
If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.
Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)
We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.
Join interactive experts and your marketing peers for the B@B Magazine NetMarketing Breakfast Series, a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you'll gain insight into the most effective digital strategies as our panelists share those that have - and have not - worked for them. BtoB's editor, Ellis Booker, will moderate.
Remaining Spring 2008 dates and locations:
Atlanta: April 23
San Francisco: May 8
Chicago: May 20
In this month's Web Marketing Association Interactive Briefing Newsletter, there are two articles you might find interesting:
Pull PR: Combining SEO and Public Relations - Giving to get, transparency, conversation and participation are key concepts when it comes to an online PR program that involves not only blogger relations but also the search engines.
http://www.webmarketingassociation.org/wma_newsletter08_03_widget.htm- Letting your customers consume content on their own terms.
The last issue we offered a change to receive a chance to attend Search Engine Strategies in New York, March 17-19. Congratulations to Lori Keith, E-Marketing Manager at Strategic Diagnostics, Inc. in Newark, Delaware. Her name was selected and she is attending the conference on us!
This month we have a full conference pass to ad:tech San Francisco April 15-16 to offer to readers of Interactive Briefing. This is always one of the most impressive Internet conferences of the year. If you are interested in being entered, simply email your contact info to adtech at webaward.org and you'll be entered into the drawing. Deadline to enter is Thursday, March 27th and we'll contact the winner on the 28th.
Search Engine Strategies Toronto, June 17&18 -- Metro Toronto Convention Centre, Totonto, Canada
Organized by world-renowned search authority Chris Sherman, SES Toronto delivers real-time actionable information you need to grow your business through search engine marketing; Search Engine Strategies Conference & Expo Toronto 2008 features presentations and panel discussions that cover all aspects of search engine-related promotion.
Take an extra 10% off when you use priority code 10WMA.
ad:tech San Francisco, April 15&17 -- Moscone Center, San Francisco
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.
Use the promotional code of SFEM20 for 20% off the current price for a Full Conference Pass.
The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.
If your not already getting Website Magazine, you should be. There's no charge within the US and available for a small fee outside the U.S.(covers the extra shipping). Great in depth articles that are helpful and well written. If you are an Internet Marketing professional or Web developer, you should be receiving this free publication. Use this link to sign up to receive the next issue.
The Web Marketing Association would like to thank Tim McAtee and Jim Ellis for joining us on the MarketingSherpa teleseminar on Landing Page Design in January. This practical and tip-filled session was very helpful and well attended. If you were unable to join us at the event, you can download the audio file and slides and re-live the event.
This presentation was based on new data from the report,
MarketingSherpa Landing Page Handbook (2008 edition), I have found this guide extremely helpful and full of useful and easy to implement suggestions on improving landing page design. Download your copy today.
Search Engine Strategies New York, March 17-20 -- Hilton New York, NYC
SES returns to New York for its 9th year with a new focus on the interactive marketplace and new format. Program has been reformatted to include strategies that surround and include search engine marketing. Keynote speakers from around the industry to help facilitate the overall integration of traditional search marketing and new players in the space. Lastly, we’re introducing the Orion panels. These primary sessions include industry thought leaders who will discuss the hottest topics we face today and this will drive the tactical content for the rest of your week. In short we want to create a learning environment that welcomes the new breed of search marketing along with the experts who have defined the space as we know it today.
Featured Speakers include
Nicholas Carr - Author of The Big Switch: Rewiring the World from Edison to Google
Gordon McLeod – President, The Wall Street Journal Digital Network
Jason Calacanis - Founder & CEO, Mahalo.com, Inc.
Andrew Tomkins - Chief Scientist, Yahoo! Research
John Battelle - Founder/Chairman/CEO, Federated Media
Sessions include
The Human Equation: Giving Back Internet Style »
Mobile Local Search: Finding the Way »
Web Analytics: Measuring Success »
Searcher Behavior Research Update »
Ad Copy & Landing Page Clinic »
Early Bird Special: Register by February 29th and receive a $150 discount. Take an extra 10% off when you use priority code 10WMA.
The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.
The Chief Marketing Officer (CMO) Council’s new Coalition to Leverage and Optimize Sales Effectiveness (CLOSE) is undertaking a major study to understand where and how greater efficiencies and cooperation between departments can drive sales. Marketing executives are being called on to integrate ever more closely with sales, and switch their focus from branding to lead generation and business closing activities. Please take approximately 15 minutes to provide the CMO Council with important feedback on this critical need. They will share aggregated findings with you and your individual responses will be kept strictly confidential.
The CLOSE survey is available in 5 languages:
English,
Spanish,
Portuguese,
Dutch and
French.
OMMA Hollywood Conference and Expo, March 17-18, 2007 -- Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions and network with the online agency and marketing community in Hollywood for two full days.
PPC Summit, Boston, March 3&4 - The Westin Copley Place, Boston
Get Better Pay Per Click Results in Two Days at PPC Summit Boston an exclusive how-to workshop where you'll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Learn about tools to Improve Your Online Pay Per Click Marketing Results, keyword tactics to drive conversions and lower cost per click, search engine marketing copywriting techniques, landing page development skills to convert visitors to buyers and strategies and competitive advantages that only the insiders know!
HURRY, REGISTER TODAY for the PPC Summit, Boston(Mar. 3 & 4) to get your 10% discount (use code: WMA10) before the early bird deadline Feb. 22, plus bonus $200 savings!
PPC Summit Is Coming To a City Near You: Vancouver Mar. 31 & April 1 > London April 14 & 15 > San Francisco May 19 & 20 > Los Angeles TBD. Enter the Code WMA10 in the invitation code field on the registration form. This code will be good for all PPC Summits.
MIX08 – The Next Web Now, March 5 - 7, 2008, The Venetian Resort Hotel, Las Vegas
Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Come explore the latest wave of opportunities and help redefine the boundaries between: content and commerce, PC and TV, Windows and the Web.
Keynote presentations delivered by Steve Ballmer, Scott Guthrie, Guy Kawasaki and other distinguished speakers unveiling the latest web-oriented products and technologies. Benefit from a comprehensive program of sessions for designers, developers and business strategists led by industry experts and hands-on labs and workshops for developers and designers.
Here are the articles that appeared in the February issue of the Web Marketing Association's Interactive Briefing Newsletter.
Beware the Trend Bandwagon - Which trends were all hype and which ones got it right? More importantly, what looks to be hot in 2008? Read what imc² has to say about strategically incorporating the appropriate trends into your marketing plan.
Consumers Shout “I Want My Online Video”- Video content, once reserved to restricted distribution and corporate scheduling, is now readily available on demand at your favorite Internet web site. The torrent of available video content online has been met with near insatiable consumer demand and intense advertiser interest. Burst recently surveyed more than 2,600 online respondents to get a better idea of how they consume online video, and their perception of advertising placements within it. (PDF).
Search Engine Strategies conference and Expo London, February 19-21, 2008 - Business Design Centre, London UK
Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.
From mobile to digital, retail to e-tail, MarketingTech: Tailormade is a chance for marketers to pick and choose across 16 training clinics, so that the one-day event will provide a personalised hands-on, experiential 'one-stop shop', to gain updates on the latest developments and how to practically use these technologies to enhance customer engagement.
New technology: what's out there?
What is a flash in the pan and what will shape the future?
How can it be practically applied to your business and how can you prove return?
Hear from 16 brand speakers including Yell.com, Cadbury-Schweppes, Times Online, Disney and more… Learn more about: Mobile Marketing | Web 2.0, Blogs, Social Networking| Search | Digital's Latest Developments | Irresistible Email Campaigns| Consumer Behaviour| Winning Websites| Innovative In-Store
MarketingTech: Tailormade
The Grange City Hotel, London
31 March 2008
www.marketingtech.co.uk
*BOOK BEFORE 7 February & Save £50*
Power of Two - IQ Interactive shows us that UPS Whiteboard is a great example of how the combination of the web and traditional advertising is dramatically more powerful and effective than traditional alone
Outstanding Drive – THINK, Inc. drives the Windstream Truck Tour microsite to win the Outstanding Website award at the 2007 WebAwards.
Her are two articles from the May issue of the Web Marketing Association's Interactive Briefing Newsletter.
Using Customer-Focused Marketing to Create Unique Websites - Meeting the demands of today's high-segmented and fast-paced internet audience requires a new approach.
Working together for Business - A collaborative economic development Web site for the central New Mexico region is recognized as Best Regional Interactive Application in the 2007 Internet Advertising Awards Competition.
We had so much fun putting together our Interactive Agency crossword puzzle last month, we have created a second crossword to test your knowledge of the Internet. The Internet Terms Crossword Puzzle provides definitions of common Web terms you provide the words that match them up.
See if you know as much as you think you do!
When I think back to the first WebAward competition back in 1997, The Internet was a different place. There were plenty of significant award programs for the advertising community - Clio, Cannes, Echo, etc. - but nothing for the emerging world of interactive. We set out to be the first industry based award program for Web site development and for more than a decade have recognized the best web sites on the Internet.
During that time, what constituted an award-winning Web site has changed as well. In 1997, most Web sites were no more than online bill boards with a few hyper links for navigation. The top sites were introducing forms-based calculators and personalization was limited to returning different hard-coded pages based on user selections.
Last year, the WebAward award-winning Web sites were truly a showcase for best practices of Internet development. Web sites today are database-driven dynamic business tools that are important business tools. Each industry has different expectations of from their web sites which is why the WebAwards has 96 industries that allow each Web site to be judged and benchmarked with its peers.
What does 2007 hold? Well, we'll find out as the WebAward call for entry ends this month and the judging begins in June. Already the judges have started discussing what the current state of the art Web sites are going and what they expect from a Web site. If you have not entered already, now is the time get establish your nominator account and enter your Web sites into this important recognition program. Last year's participants can use our one click entry form from their nominator account.
If you have not yet participated in a WebAward program, now is the perfect time. Not only can you receive recognition for your Web development efforts and a great marketing opportunity for your Websites, but you also will receive important feedback data that will benchmark your site to those with in the industries you participate in.
If you want to learn more about entering the 2007 WebAwards, visit our WebAward Website.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for entries for the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies, Toronto
June 12 & 13
Metro Toronto Convention Centre, Totonto, Canada
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
Young Drivers Wanted is an article for the April issue of the Web MArketing Association's Interactive Briefing Newsletter that discusses how VW Belgium wanted the reach news drivers and the award-winning VW EscapeTV created to reach that goal.
Internet Retailer 2007 Conference & Exhibition
June 4-7
San Jose Convention Center, San Jose CA
the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.
The Web Marketing Association and the WebAwards sponsor and support this conference.
Sometimes you just need to have some fun.
Did you know that 47 of AdWeek's top 50 Interactive agencies participate in the annual WebAwards program. Many of them, but not all, make up the solutions to an interactive crossword puzzle we've created. See how well you know your top interactive agencies by trying out our Interactive Agency Crossword Challange. Some clues are easy, some more difficult. Have some fun, we did in creating it!
If you need some help, download AdWeek's Top Interactive Agency List (PDF)
The Web Marketing Association is a volunteer organization that each year produces the WebAward program. We need your help in spreading the news about our call for entry to other Internet Professionals. Our greatest marketing asset is you our newsletter readers.
You can help by:
Emailing other professionals or site owners and ask them to participate in the WebAwards
Blog about the WebAwards. Either on your blog or industry blogs, write about our call for entry or your experiences with the WebAwards. The trackback link to our call for entry blog posting is http://www.webmarketingassociation.org/mt/mt-tb.cgi/124
Tell others within your organization. It is difficult to maintain contact with past participants via email. People change responsibilities, email addresses change and companies get merged. Make sure the correct people within your organization, including offices in other cities know about the WebAwards. The more awards your organization wins, the more recognition you will receive.
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO) that starts today at the Hilton New York. This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is the 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Come a visit the Web Marketing Association in the exhibit hall at booth 120.
We would like to congratulate the following people for receiving free stuff from the Web Marketing Association and the WebAward program:
Stephen Kennedy of RiverRadio.net received a full conference pass to ad:tech SF for completing our survey from the last issue of Interactive Briefing.
Tisha Rogers of Worldwide Brands, Inc received a $100 AMEX Gift Card for stopping by our booth at eComXpo.
Jim Stone, Director, Marketing at Seenon received a video iPod for stopping by our booth at the Hollywood OMMA conference.
Stop by our booth at SES NY, ad:tech or Internet World UK for a chance to receive a 30gb Video iPod.
Big Ideas and the Garment of Trust - Mike Connell, Creative Principal with Small Army in Boston muses on ideas and the roll of trust in making them come to life in the March issue of Interactive Briefing, the Web Marketing Association's monthly newsletter.
If you do not already get the newsletter, you can sign up for it at our mailing list page.
Therapy Times - Here's an article from the Web Marketing Association's Interactive Briefing monthly newsletter that discusses how one award winning site went from idea to inception.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for enries of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Internet World London
May 1-3
Earls Court, London
Internet World is the leading event for decision makers responsible for their organisation's digital marketing and Internet presence. It is the UK's largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury's, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
The Web Marketing Association and the WebAwards are conducting a brief survey to gage opinions on web development and Internet marketing. It should take no more than 5 minutes of your time and you will be entered to win a free full-conference pass to ad:tech (San Francisco or New York, your choice) a $1,200 value.
Click here to take the survey at http://www.surveymonkey.com/s.asp?u=38953500077
The deadline to take this survey is March 30, 2007.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition Call for Entries. The WMA is a association sponsor of this event.
ad:tech San Francisco
April 25 & 26
Moscone Center, San Francisco
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Net.Finance 2007
April 16th-19th
Camelback Inn, Scottsdale, AZ
Optimize Your Online Channels To Develop And Drive Customer-Centric Marketing Strategies:
•Align Your Marketing Strategies To Provide Products & Services Your Customers Truly Need And Want
•Improve the Customer Experience To Boost Customer Acquisition, Satisfaction, And Loyalty
•Address The Challenges of Multi-Channel Integration To Achieve Channel Consistency And Interoperability
•Secure Your Online Channels Through Authentication And Effective Risk Management
All Web Marketing Association blog readers are entitled to a 15% discount with code WMA, just call 1.888.482.6012 or visit the Net.Finance website.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies New York
April 10-13
Hilton New York, NYC
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
The Web Marketing Association's WebAward Competition is pleased to recommend this white paper that discusses RSS as a customer communications channel, how it complements your email programs, and best practices for its use. (Registration required, PDF)
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
eComXpo
March 20-22
Online at www.ecomxpo.com/home.htm
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the launch of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
OMMA Hollywood Conference and Expo
March 19-20, 2007
Renaissance Hollywood Hotel, Hollywood, CA
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
The Web Marketing Association's WebAward Competition is pleased to recommend the e-book authored by marketing strategist and online expert David Meerman Scott and presented by WebAward sponsor PRWeb, Keep your PR team one step ahead of the competition and extend the reach of your news, make sure your organization leverages `The New Rules of PR'. (PDF)
The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a big supporter of MarketingSherpa's efforts across the board.
MarketingSherpa's Email Marketing Summit '07 + Bootcamp, Awards & Expo
March 4-6, 2007
Miami Hotel, Miami, FL
Join 650 Email Marketers in Miami for advanced bootcamp training, 4 interactive labs (including live ON-SITE Eyetracking Lab), inspirational Case Studies, peer panels and loads of networking. Reserve your ticket at MarketingSherpa's Website
Trade show and conferences are one of the best places to learn about what is happening in the industry and to meet with Internet professionals who are judges and/or participants in our award programs. This spring we will be traveling to all of the major Internet-oriented conferences increasing the awareness of the Web Marketing Association and the WebAward Competition. Many times we are able to get valuable discounts and offer free conference passes the readers of this newsletter.
Right now, you will find us at MediaPost's OMMA Hollywood March 19 & 20, Search Engine Strategies New York April 10-13, eComXpo, March 20 & 22, ad:tech San Francisco April 25 & 26, and then we go international at Internet World London May 1-3, and finally Search Engine Strategies Toronto June 12 & 13. You will find contact information for all of these conferences on their Website and in our Interactive Briefing newsletter.
The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a association sponsor of this event.
The 10th Annual Return on Marketing Investment Conference
February 26-28, 2007
Trump International Sonesta Beach Resort, Miami, FL
Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.
Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi
ad:tech
Hilton New York
November 6-8, 2006
Join the Web Marketing Association at THE Event for Interactive Marketing. ad:tech New York blends relevant speakers, topic driven panels and interactive workshops, providing attendees with the tools and techniques needed to compete in today’s digital world. Stop by and visit us at our booth in the exhibit hall. Register now at http://www.ad-tech.com/ny.asp
The October issue of Interactive Briefing, the newsletter of the Web Marketing Association, featured two articles of interest.
What do you stand on? – Mannington Floors used rich media banner ads and effective landing pages to engage online users and lower cost per click using this award winning online ad campaign.
Internet cited as best place to get info on political candidates – Burstmedia’s new study looks at the effect the Internet is placing on the election process. (PDF)
To sign up for the Web Marketing Association mailing list, including the monthly Interactive Briefing Newsletter, go to http://www.webmarketingassociation.org/subscribe.asp
eComXpo, The Virtual Tradeshow for eCommerce Marketers, is the largest number of eCommerce marketers in one place at one time, ever! And you don’t have to fly to New York to experience it. Stop by and check out the vendors, including the Web Marketing Association.
Enrolling in the eComXpo University gives you full access from October 24 to February 23, 2007 to over 160 on-demand presentations from industry experts. Enjoy and learn from industry heavyweights like: Seth Godin, Shawn Collins, Declan Dunn, Paul Colligan and Chris Pirillo! Go to www.ecomxpo.com for complete information.
We at the Web Marketing Assocaition are big fans of MarketingSherpa’s newsletters and reports. Their new MarketingSherpa Search Marketing Benchmark Guide is a great help to anyone who thinks SEO is an important aspect of Web marketing. We have been given access to an executive summary of the study that you can download free-of-charge. You can purchase the entire report from the MarketingSherpa’s Website. While you’re their, sign up for some of their excellent case study newsletters!
ad:tech is one of the top conferences in the online marketing space and its next event will be held November 6-8th in New York at the New York Hilton. ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.
The Web Marketing Association will be exhibiting at the show - stop by and say hello.
If you would like to enter our drawing for a full conference pass to ad:tech New York, simply email your contact information to adtech@webaward.org before Friday, October 20th. One winner will be selected from the entries received and notified by email. This is a $1,695 value that should not be missed.
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