Interactive video advertising is one of the fastest-growing interactive sectors. What are the implications for marketers? Digital and traditional ad agencies are changing their notions of formats and strategies and are learning to work with interactive video technologies to produce and distribute compelling, effective content.
Join ClickZ and its experts in this immersive, one-day forum when we uncover the strategies, innovations, tools, formats, strategy, metrics, and creative to building an effective online video campaign. This immersive, one-day forum is for senior advertisers, marketers, publishers, and content providers who are using or considering this very fast-moving medium. Its aim is to educate, inform and provide a comprehensive overview of online video advertising innovations, tools, formats, strategy, metrics, and creative.
Early Bird Registration: SAVE $300 now through May 23rd Web Marketing Association members SAVE and additional 10% with CZ10WMA.
Reserve your place at Revolution's high-level review of 2008’s digital marketing brand best practice, showcasing handpicked award-winners and pioneers from the hottest brand case studies, spotlighting new digital channels that are about to hit the big-time, and looking across the digital landscape to make sure you can create an integrated cross-channel campaign guaranteed to capture attention and keep ahead of the competition.
Special Feature: To guarantee you leaving the conference with expertise that you can apply directly to your campaign, we’ve dedicated time to allow you to book small group time with our speakers
• Multi-Channel Fluidity Develop cross-platform campaigns for the best multi-channel mix
• Monetise Social Media From the creative to the commercial: make social networks produce real business benefits
• Optimise Your Website Explore new options for attract new traffic and streamline your site to convert visitors into customers
• Navigate The Search-Affiliate Landscape Maximise brand potential as the search environment evolves
• Quantify Creativity In Display Advertising Create captivating campaigns with calculable affect
• Perfect Email Campaigns Inspire with fresh design innovations, personalisation shortcuts and attention-grabbing ideas
• Debate Mobile Marketing Is it ever going to be the year of the mobile? Get involved with our down-to-earth, hype-free debate with cross-channel representation
A 360 degree brand-led showcase for all Marketing, E-Commerce and Digital teams wanting to keep their brands at the cutting-edge.
All you have to do is answer the following questions (noted on the form at the above link). What Increased Your Search Marketing ROI Last Year? What one thing could you point to and say “THAT made the difference!” Please provide two paragraphs describing your most effective SEM tip, technique or strategy. Only one submission per person and make sure to include your name and email in the spaces provided on the submission form. Stand by to see if your Best Strategy submission is chosen as the winner, and you will win a FREE FULL CONFERENCE PASS TO THE NEXT PPC SUMMIT!
PPC Summit will review all submissions and choose one overall winner on May 9. The winner will be notified by email and posted on all contest blog hosts by May 12. If your submission is chosen as the winner, you will win a FREE two-day conference pass to the PPC Summit of your choice (San Francisco May 19-20 or Los Angeles Sept. 25-26).
The PPC Summits are educational two-day Internet Marketing workshops which connect you with the world’s leading pay per click experts. You won't want to miss the upcoming PPC Summit to learn from the Microsoft Keynote and other industry leaders during two full days of expert SEM and SEO lead generation and sales producing strategies. Stay tuned! The lucky winner will be announced and notified by May 12. The winner will also be recognized on all participating blog host sites.
Reserve your seat today and SAVE 10%, PLUS $200 off with code WMA10 www.ppcsummit.com/overview.html?blog
If you are attending ad:tech, April 15&17 at the Moscone Center in San Francisco, please stop by and see us in the exhibit hall in booth 6381. Also look for Dennis Franczak, of FUSE/ideas who was the winner of the conference pass drawing we held in the last issue of Interactive Briefing.
Speaking of winners, congratulations also goes out to Susan Prater, Interactive Marketing Manager at Owens Corning who was selected to receive an iTouch by stopping by our booth at Search Engine Strategies New York Conference (another outstanding industry event)
We are giving away several copies of Seth Godin’s newest book Meatball Sundae: Is your marketing out of sync. Please email your contact information to (meatball at webaward.org)
and if you’re selected, we will mail you a copy of this interesting book courtesy of our friends at Search Engine Strategies.
Early Bird Special: SAVE $600 on a Platinum Passport now through Tuesday, April 29.
San Jose in the summer is the place to be. Not only is it the center of the famed Silicon Valley, home to the largest concentration of successful internet and high-tech companies in the world, it is also the location for this year's Search Engine Strategies summer event!
There's no debating it, while SES NY is the agency conference, SES SJ is the high-tech and internet company event of the year! If you missed last year's Search Engine Strategies Summer in San Jose, you must be in attendance this August 18-21.
Saving $600 on a Platinum Passport now through Tuesday, April 29th Web Marketing Association members and friends can save more with their discount code – SJ10WMA
B@B Magazine NetMarketing Breakfast Series - Join interactive experts and your marketing peers for a networking breakfast and lively panel discussion a on cutting edge technologies for b-to-b marketers. From video and mobile marketing to social media and widgets, you'll gain insight into the most effective digital strategies as our panelists share those that have - and have not - worked for them. BtoB's editor, Ellis Booker, will moderate.
Spring 2008 Dates:
New York: March 12, May 14
Atlanta: April 23
San Francisco: May 8
Chicago: May 20
Organized by world-renowned search authority Chris Sherman, SES Toronto delivers real-time actionable information you need to grow your business through search engine marketing; Search Engine Strategies Conference & Expo Toronto 2008 features presentations and panel discussions that cover all aspects of search engine-related promotion.
Take an extra 10% off when you use priority code 10WMA.
ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing.
Use the promotional code of SFEM20 for 20% off the current price for a Full Conference Pass.
The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.
SES returns to New York for its 9th year with a new focus on the interactive marketplace and new format. Program has been reformatted to include strategies that surround and include search engine marketing. Keynote speakers from around the industry to help facilitate the overall integration of traditional search marketing and new players in the space. Lastly, we’re introducing the Orion panels. These primary sessions include industry thought leaders who will discuss the hottest topics we face today and this will drive the tactical content for the rest of your week. In short we want to create a learning environment that welcomes the new breed of search marketing along with the experts who have defined the space as we know it today. Featured Speakers include
Nicholas Carr - Author of The Big Switch: Rewiring the World from Edison to Google
Gordon McLeod – President, The Wall Street Journal Digital Network
Jason Calacanis - Founder & CEO, Mahalo.com, Inc.
Andrew Tomkins - Chief Scientist, Yahoo! Research
John Battelle - Founder/Chairman/CEO, Federated Media Sessions include
The Human Equation: Giving Back Internet Style »
Mobile Local Search: Finding the Way »
Web Analytics: Measuring Success »
Searcher Behavior Research Update »
Ad Copy & Landing Page Clinic »
Early Bird Special: Register by February 29th and receive a $150 discount. Take an extra 10% off when you use priority code 10WMA.
The Web Marketing Association will be a sponsor of this event and participating in the exhibit hall. So please make sure to stop by and say hello.
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions and network with the online agency and marketing community in Hollywood for two full days.
Get Better Pay Per Click Results in Two Days at PPC Summit Boston an exclusive how-to workshop where you'll work directly with the experts to learn the skills you need to maximize your Pay Per Click opportunities, outperform your competitors, and increase your ROI. Learn about tools to Improve Your Online Pay Per Click Marketing Results, keyword tactics to drive conversions and lower cost per click, search engine marketing copywriting techniques, landing page development skills to convert visitors to buyers and strategies and competitive advantages that only the insiders know!
HURRY, REGISTER TODAY for the PPC Summit, Boston(Mar. 3 & 4) to get your 10% discount (use code: WMA10) before the early bird deadline Feb. 22, plus bonus $200 savings!
PPC Summit Is Coming To a City Near You: Vancouver Mar. 31 & April 1 > London April 14 & 15 > San Francisco May 19 & 20 > Los Angeles TBD. Enter the Code WMA10 in the invitation code field on the registration form. This code will be good for all PPC Summits.
Now in its third year, MIX is an intimate opportunity for cutting-edge technical, creative and business strategists to engage Microsoft in a conversation about the future of the web. Come explore the latest wave of opportunities and help redefine the boundaries between: content and commerce, PC and TV, Windows and the Web.
Keynote presentations delivered by Steve Ballmer, Scott Guthrie, Guy Kawasaki and other distinguished speakers unveiling the latest web-oriented products and technologies. Benefit from a comprehensive program of sessions for designers, developers and business strategists led by industry experts and hands-on labs and workshops for developers and designers.
Internet World is the leading event for decision-makers responsible for their organisation's digital
marketing and Internet presence taking place in Earls Court, London from the 29
Apr -1 May 2008. It is the UK's largest B2B
Internet event. Recently winning two highly acclaimed awards from Event
Magazine – Best Business Exhibition and
Most Improved Established Exhibition. The 2008 Keynote Programme features BBC,
Microsoft, Intel, Habbo Hotel, Sony, Thomas Cook, Blinkx, IAB, T-Mobile,
McKinsey and Company amongst many others. You will hear from over 300 speakers giving you the chance to
master or introduce yourself to Digital Marketing and the Business Internet technologies
ranging from IPTV, Mobile Internet, Web 2.0/3.0, Search/Behavioural Targeting, Online
Advertising, Hosting/Connectivity, Content Management, Email Marketing, Ecommerce,
Analytics/Measurement and much more.
Internet World 2008
Business for the Digital Age
29 Apr-1 May 2008, Earls Court, London
Last year's event in London was another smashing success! Once again all U.K. attendance records were broken as industry professionals packed the session rooms and hung onto every word looking for ways to improve their business.
From mobile to digital, retail to e-tail, MarketingTech: Tailormade is a chance for marketers to pick and choose across 16 training clinics, so that the one-day event will provide a personalised hands-on, experiential 'one-stop shop', to gain updates on the latest developments and how to practically use these technologies to enhance customer engagement.
New technology: what's out there?
What is a flash in the pan and what will shape the future?
How can it be practically applied to your business and how can you prove return?
Hear from 16 brand speakers including Yell.com, Cadbury-Schweppes, Times Online, Disney and more… Learn more about: Mobile Marketing | Web 2.0, Blogs, Social Networking| Search | Digital's Latest Developments | Irresistible Email Campaigns| Consumer Behaviour| Winning Websites| Innovative In-Store
MarketingTech: Tailormade
The Grange City Hotel, London
31 March 2008 www.marketingtech.co.uk
Congratulations to the winnners of the regional PhizzPop Design Challenge competitions! These winners brought some serious smackdown in Round 1 and are chomping at the bit for the next design problem.
Microsoft revealed the design problem for the finale of the PhizzPop Design Challenge. Each team will be building an application to solve this problem over the next month in preparation for final delivery on March 10th at SXSW interactive conference in Austin, Texas.
The design problem, called "Citizenship in the 21st Century," is a challenge to create an engagement spanning multiple platforms including Mobile, Web, Desktop, Media Center, Portable, and Kiosk that harnesses the power of social media and other Web 2.0 philosophies to help people get engaged and help them collect and evaluate information about relevant issues (be they social, political etc.). Online identity, privacy, authority of online sources, and self-regulating community are all issues that will need to be addressed by the challenge. Pulling directly from the Problem Statement: “We devote so much design energy to creating an iPod, or a BMW, why not do the same for our democracy?” Look forward to more updates on the progress of the teams and check out their bios & information at http://designchallenge.phizzpop.com/finale.aspx .
Each of these winning agency teams of 2-3 people will go onto South by Southwest Interactive Conference in Austin, Texas, March 7 - 11. They will have approximately 90 days to complete their solutions to be showcased on Monday, March 10th in Austin.
Learn proven ways that you can raise your landing page conversion rates. Based on information from the new MarketingSherpa Landing Page Handbook (2008 edition), this teleseminar will:
• Discuss five types of Landing Page Tests that work best for increasing conversion rates
• Examine real creative samples and their results
• Cover examples of increased conversions for PPC dynamic search, registration forms, creative elements, SEO landings, and mobile email
• Reveal biggest tips on measuring landing pages
• Justify budgeting for analytics and testing
If you’re interested in giving your conversions up to a 48% lift, increasing your average shopping cart, and making your job easier with proven guidelines on what really works, sign up for this free teleseminar at WMA MarketingSherpa Teleconference Invite page
You'll receive a comprehensive set of speaker handouts/presentation slides and teleseminar access information by e-mail on the morning of the program. Gather around a speaker phone and train your staff!
Please join us on January 15th for this informative session!
If you are not at the Search Engine Strategies Conference in Chicago this week, you are missing out on a great educational and networking event. The Hilton Chicago is a wonderful location for the conference and by all reports the sessions have been outstanding.
PPC Summit
Marriott Dallas/Addison Quorum by the Galleria, Dallas, TX
February 4 - 5, 2008
Make More Money with Pay Per Click (PPC). Find out how the experts run campaigns on Google Adwords, Yahoo! Search Marketing, Microsoft adCenter (MSN), and all the smaller Pay Per Click Engines! PPC Summits are designed as How To workshops that teach you how to better manage your PPC campaigns. The focus is solidly on advertiser education: how to spend less money, more effectively, with better results.
Use code WMA10 and receive a 10% off the Pay-Per-Click workshops. Also coming to Boston, Vancouver, London, San Francisco and LA. For more info go to www.ppcsummit.com.
The Web Marketing Association is one of the sponsors of Content Week 2008 at the Westgate Hotel in San Diego, CA
Jan 28-Feb 1, 2008.
IQPC’s Content Week 2008 is your gateway to effective Content Management strategy. This unique event offers creative solutions and best practices in all areas of Content Management. Ensuring usability, flexibility, localization and globalization of content to meet bottom line business objectives is today the ultimate priority.
To learn more and register, go to www.iqpc.com/us/cw08
ad:tech conferences are a sponsor of the Web Marketing Association and we support their conferences and award program as being an outstanding way for Internet professionals to network and keep up to date.
The next conference is ad:tech New York on November 5-8 at the New York Hilton.
Are you engaged in conversations with your customers? Are you leveraging those results to learn more about your customers? Are you optimizing your message and delivery in order to drive brand preference? These topics, along with other brand-building methods and digital media technologies and platforms will be discussed at ad:tech New York. From the high level overview keynotes to the performance focused workshops to the technologies showcased on the show floor – it's all here, under one roof. ad:tech... the business of modern marketing.
Find out how to think more strategically before executing an e-mail campaign or launching an e-newsletter. Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Take a look behind the Cs — CTRs, CPMs, CRMs — at the messaging itself. We'll show you what works, and what doesn't.
ClickZ Specifics: E-mail Marketing is an intensive, one-day event designed to educate, inspire, and instill confidence in anyone using e-mail to communicate with their customers and prospects. Visit: www.clickzevents.com/email/fall07
Sessions include:
B2B E-Mail Marketing
E-Mail Bootcamp
Deliverability
Beyond Direct: E-Mail Branding & Relationships To Build Business
ClickZ is a sponsor of the Web Marketing Association WebAwards
For weeks now, we have been receiving emails for the TurnPRon's PR Summit Communication 2.0 - The Convergence of PR, Advertising, Media and the Consumer. The problem is we have never signed up to be on any of their lists and we are receiving their emails to addresses that are never used except on our website.
How can an organization claim to have the credibility to put on an online PR conference when they use spam to promote it? Excite Media Group, the conference sponsor should know better if they really understand the needs of online marketing professionals and the Web Marketing Association urges marketing professionals who care about unethical marketing practices find a more credible conference to attend.
October 3-5, 2007
Moscone Center, San Francisco, California Online Market World is the first event to address the entire e-commerce lifecycle as well as integrate and include all functional areas of the organization. Online Market World is an ecommerce event that provides an unprecedented opportunity to learn about and discuss the critical issues and trends that are suddenly changing global online markets.
Join brand name retailers, mid-market and small sellers, associations, vendors, service providers, entrepreneurs and subject matter experts as they debate and cooperatively define the “Best-Practices” for the future of e-commerce and online selling.
At Online Market World You'll Learn More in Less Time About How to Stay Competitive. Learn more and register at http://www.onlinemarketworld.com/
At the recent Search Engine Strategies conference in Toronto Canada, Sage Lewis from Web Marketing Watch interviewed William Rice, President of the Web Marketing Association about the 2007 WebAwards.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for entries for the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Search Engine Strategies (SES) Toronto is a 2 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features keynote presentation with entrepreneur and bestselling author Seth Godin; panel discussions from highly acclaimed industry experts including representatives from the search engines themselves; interactive and in-depth sessions and workshops; and an exclusive look at the latest search trends and developments for 2007. This is our 4th annual conference in Toronto and remains the only event specifically dedicated to search and its place within the corporate marketing mix. Register by Friday, May 25 and save $120 CDN. For more info visit: www.ses-toronto.com
Exclusive Offer for Web Marketing Association members: Use priority code 10WMA and receive 10% off the registration fee.
the Internet Retailer 2007 Conference & Exhibition, America’s largest e-retailing conference. The IRCE 2007 Show, which will be held at the San Jose Convention Center June 4-7, is the premier event in e-retailing, which this year features 103 expert speakers representing all types and sizes of merchants (store chains, catalogers, web-only retailers and branded manufacturers) and addressing all vital issues affecting online retailers today.
Enter the Discount Code: AC7123 to receive $100 off off the lowest current conference registration fee.
The Web Marketing Association and the WebAwards sponsor and support this conference.
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO) that starts today at the Hilton New York. This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is the 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Come a visit the Web Marketing Association in the exhibit hall at booth 120.
The Web Marketing Association will be appearing at several leading conferences this Spring to support the call for enries of the 2007 WebAward Competition. The WMA is a association sponsor of this event.
Internet World is the leading event for decision makers responsible for their organisation's digital marketing and Internet presence. It is the UK's largest B2B Internet event. Hear Keynotes from Proctor & Gamble, Channel 4, British Gas, MTV, Porsche, Yahoo! Search Marketing, J Sainsbury's, Cheapflights, John Lewis, 02, i-level, Asda, BEBO amongst many others. Also learn about the latest trends and developments and meet over 250 companies who can help you implement these into your online strategy.
The Web Marketing Association is appearing at OMMA West in Hollywood today to promote the upcoming WebAward Competition. So far the sessions have been outstanding. Arianna Huntington of The Huntington Post talking about the need to be fearless when it comes to developing Web content.
The trade show area is small and intimate. There are some great exhibitors like PRWeb, eMarketer, website Magazine. The people here seem very interested in the WebAwards and several judges and participants have stopped by to say hello.
Tribal Fusion presented a session on social media for B2B marketers thant provided an interesting overview but did not get into much "how to" detail. Still, it provided a very good overview of the subject.
if you're in Southern California, I suggest you stop by the Renaissance Hollywood Hotel and check out this great conferance.
EcomXpo is a virtual trade show that allows to you to see great presentations and exhibitors without having to leave the comforts of your home or office.
The next eComXpo will be held March 20-22, 2007. Registration for this event is completely free of charge! You can register for the event by clicking the link below.
The Web Marketing Association will be exhibiting in the hall to promote the WebAward Competition 2007 Call for Entries. William Rice, Preident of the Web Marketing Association will also be leading a panel at the event.
Here is a funny short movie that gives you an idea what to expect.
ad:tech San Francisco is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We're committed to bringing you the now and the next of modern marketing.
Search Engine Strategies New York is a 4 day, multi-track conference that specifically addresses search engine advertising (SEM/SEO). This event features presentations and panel discussions from industry experts including representatives from the search engines themselves; interactive and in-depth sessions & workshops; and an exclusive look at the latest search trends & developments. This is our 8th annual conference and remains the only event dedicated to search and its place within the corporate marketing mix.
Early Bird Special: Register by Friday, March 23rd, 2007 and save $100. Save an extra 10% off when you use priority code 10WMA.
eComXpo is the virtual tradeshow for search, affiliate and interactive marketers. Since the show is 100% online and virtual, you can attend from the comfort of your home or office computer. All the benefits of a top tradeshow, without the hassle or expense associated with traditional tradeshows. More than 7,000 advertisers, publishers, search marketers, merchants, affiliates, networks, agencies and vendors will attend, making this the world's largest tradeshow for ecommerce marketers.
William Rice, President of the Web Marketing Association, will be moderating a panel at this conference. Stay tuned for more detail.
OMMA is the hottest conference and trade show for the business of Online Media, Marketing and Advertising. Programmed by the editors of OMMA magazine, this conference delivers outstanding main-stage sessions, keynotes, workshops, VIP lunches, special events, cocktail parties, panels, breakouts, research presentations, forecasts, and a busy trade show floor. The show is filled with marketers and agency executives who want to learn and know more about leading edge advertising and marketing solutions, making it the perfect opportunity to get your company message and sales executives in front of the online agency and marketing community in Hollywood for two full days.
The Web Marketing Association will be appearing at several leading conferences this Spring. The WMA is a big supporter of MarketingSherpa's efforts across the board.
Join 650 Email Marketers in Miami for advanced bootcamp training, 4 interactive labs (including live ON-SITE Eyetracking Lab), inspirational Case Studies, peer panels and loads of networking. Reserve your ticket at MarketingSherpa's Website
Where is your $$$ most valuable? Register today to find out! Leading organizations, across industries, will show you how to correlate your marketing spend to business results. You will hear from: NBC Universal, Wachovia, Best Buy, Scottrade, Food Network, Forbes.com, Duke University, Motorola, Wells Fargo, Nissan North America, Hilton Hotels, Sony Ericsson and many others.
Mention the code XM1921WMA and receive a complimentary white paper. Learn more and sign up at www.iirusa.com/romi
