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The Web Marketing Association judges will select the best mobile applications and the best mobile websites of 2011 in 86 industries as part of their 9th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so at http://www.IACAward.org before the deadline of January 28, 2011.

“While many mobile applications are tools that make life easier for millions of people, they also are an effective advertising tool to build brand awareness and engage consumers where ever they may be,” said William Rice, president of the Web Marketing Association. “Whether for the iPhone, Blackberry, or Android phones, mobile apps are becoming a must have marketing tool. The IAC Awards provides an opportunity to show the world your expertise in this emerging field. It’s also a great marketing opportunity for the winners to promote their work to senior management, customers and prospects”.

The 2011 Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at http://www.iacaward.org. The deadline for entry is January 29, 2010 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
In addition to mobile applications, Awards will be presented within each of the industry categories and advertising formats such as:

Social Media (New for 2011)
Web sites (including microsites and landing pages)
Online ads (including banner, pop-up or interstitial)
Rich media ads
Email message campaign
Online newsletter campaign
Online applications
Integrated ad campaign
Online Video
Ads the client did not choose

“We believe that winning an industry specific award is more valuable to the participant. It allows the participants to be judges against their peers, just like in the marketplace,” said Rice.

Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2010 through January 28, 2011 (except for the Ads the client did not choose format which do not have to have run.)

imc2 won Best of Show for Mobile for their work on Pizza Hut iPhone App. The app also won Best Restaurant Mobile application.

Other top winners in the mobile category in 2010 include:

Toyota Prius Mobile Site won Best Automobile Mobile application for iCrossing & Toyota Motor Sales, USA, Inc
MaxWhite iPhone Application won Best Consumer Goods Mobile application for VML
Gucci iPhone Application won Best Fashion or Beauty Mobile application for Critical Mass
The Allison Mobile Website won Best Hotel and Lodging Mobile application for Hospitality eBusiness Strategies
Teen Vogue Haute Spot iPhone App won Best Magazine Mobile application for Teen Vogue Magazine
Pierre DeRoche won Best Manufacturing Mobile application for Agence Virtuelle SA
Dare to Share won Best Marketing Mobile application for Razorfish
Fastbooking iPhone App won Best Mobile Mobile application for Fastbooking
21degrees won Best Professional Services Mobile application for 21 degrees SA
Cricket Evoke won Best Telecommunication Mobile application for Red Door Interactive
iVisitLauderdale: Official Fort Lauderdale Travel iGuide Application won Best Travel Mobile application for Miles Media

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