The Chief Marketing Officer (CMO) Council seeks your views on how global marketers are Turning Customer Pain into Competitive Gain. Part of a new strategic research initiative aimed at Giving Customer Voice More Volume, their latest audit seeks to benchmark how well brands listen and respond to customer input, concerns and issues.

Using their quick, multiple-choice questionnaire format, please take 15 minutes of your time to assess your company’s level of commitment to customer experience and your organization’s effectiveness in turning detractors into disciples, and objections into opportunities. Your responses will be kept confidential and we will share aggregated findings with you on completion of the study in January, 2009. Thank you for your time and assistance in this initiative.

The survey is located at http://www.cmocouncil.org/programs/current/customer_voice/survey.asp

Posted by Bill at 08:48 AM